by Nicki Yowell | May 31, 2019 | Marketing, Publishing, Tips
Guest post by Jessie Glenn, Owner of Mindbuck Media Book Publicity With books, prerelease timing may not ensure the Nobel Prize in Literature, but it does ensure the opportunity to be absolutely positive that a book has the best possible chance at success. After all...
by Nicki Yowell | Jan 31, 2019 | Marketing, Publishing, Tips, Writing
by Paul Gerald, author of The Groundhopper’s Guide to Soccer in England I had no idea my new book was going to become the hub of a new business. I simply started where I always do with my book ideas: at the intersection of what I know about, what I enjoy doing, what...
by Nicki Yowell | Oct 5, 2018 | Marketing, Publishing, Tips, Writing
by Kristen Hall-Geisler Authors of nonfiction books, especially how-to and self-help books, have a special kind of burden to bear. Not only do you have to come up with a title that conveys the content and spirit of your book—every author in every genre has to do...
by Ali Shaw | Sep 7, 2018 | Marketing, Writing
by Katey Schultz, Guest Contributor, Literary Stewardship Any writer who wants to grow an audience or build her online presence should start by studying sustainable and authentic marketing practices. As writers, conversations are the foundation of genuinely building...
by Ali Shaw | Aug 3, 2018 | Marketing, Publishing, Tips
by Susan DeFreitas For many debut authors, so much work goes into writing their book—and, for self-publishing authors, editing, designing, producing, and distributing it—that marketing is an afterthought. But in a world where well over a million new books are...
by Ali Shaw | May 3, 2018 | Marketing, Publishing, Tips
by Ali Shaw, Executive Editor Sometimes, despite all the best planning, something goes sideways at a book event. And sometimes, that something is missing books. But that doesn’t have to mean an unsuccessful event! In truth, this hiccup probably happens more in the...
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