Articles & Announcements

Every month, we send a newsletter to our community featuring upcoming events as well as an article by one of our knowledgeable team members. This page chronicles the articles, but be sure to sign up for the newsletter to get them in your inbox and to be updated about events.

Dear Indigo: What Can I Do to Market My Upcoming Book?

by Ali Shaw, Executive Editor What can I do to market my upcoming book? I receive this question a lot. Book marketing can have countless approaches, and I think the idea of reaching out to a dedicated book publicity firm—knowing that they often charge in the realm of...

read more

Dear Indigo: Book Design Mysteries

Dear Indigo, I’m trying to format my book for printing. I wrote it in Word (or Pages) and inserted photos and captions along the way. It started off fine, but the more I get into it, if I try to make any changes to the text or the photos, sometimes the photo jumps all...

read more

Writing Talismans and Spells for Creativity

By Nicki Yowell, Office & Communication Specialist It’s another one of “those days.” You know the kind I mean. It’s an unremarkable Tuesday, and I feel the bleak blahs coming on and a deadline peering over my shoulder. But fear not, brain, it’s a creativity ritual...

read more

Writing Series, Podcasts, and Content Creators We Love

Books are downright fabulous and have stood the test of time. And don’t even get us started on that iconic smell. We at Indigo, of course, have our fair share of love to offer for printed matter. We also have endless admiration for the scores of authors, bookstores,...

read more

Making Money from Your Book: My Best Piece of Advice

By Ali Shaw, Executive Editor In publishing, we talk about book proposals. These are typically for nonfiction books and are basically project proposals that we write in order to pitch the idea to agents and publishers. They help the publishers evaluate the book idea,...

read more

Crafting Memorable Characters with Depth and Authenticity

Guest Post by Paula Judith Johnson Characters are the heart and soul of fiction, the driving force that captivates readers and draws them into the world of your story. To craft memorable characters, rather than just giving them names and physical descriptions, it is...

read more

Swap Your Spot: Changing Setting as Generative Practice

When I’m in a rut, creative or otherwise, the obvious solution usually seems to be: get out, go for a walk. A tie-on of the tennis shoes is definitely one of my pet magic tricks for conjuring up a page or two. The time-tested strategy of a new perspective or a change...

read more

Let’s Talk Spine Design!

by Jenny Kimura, Collaborative Designer Everyone knows that to market your book right, you need just the right front cover image. You might spend hours with your designer going back and forth on the fonts, colors, imagery, and placement. You might want to add a...

read more

CANCELLED: 1/23 Indigo Monthly Publishing Q&A

TAKE NOTE: The monthly publishing Q&A with Ali Shaw originally scheduled for January 23, 12:00–1:00 p.m Pacific, is CANCELLED. Future sessions will be on Zoom on the fourth Tuesday, 12:00–1:00 p.m Pacific. Mark your calendar: February 27, 2024 March 26, 2024...

read more