Ali Shaw

Founder, Executive Editor, Audiobook Producer

Ali (McCart) Shaw thinks her love for the written word might have something to do with the pungent odor of ink and the methodic sounds from her parents’ printing press, which permeated her senses before she even knew how to read. She has a bachelor’s degree in English from Willamette University and a master’s degree in book publishing from Portland State University. She also spent two years as a bookseller and sometimes still itches to create front-of-store displays.

Ali founded Indigo in 2006 and has edited a diverse range of nonfiction authors from Ram Dass to Rodney King, from Chade-Meng Tan to Kim Barnouin, and many emerging writers. She began editing audiobooks in 2018 and launched audiobook production as an Indigo service in 2020.

Ali is also the author events coordinator for the Pacific Northwest Booksellers Association trade show and a judge for several literary contests. Her own nonfiction has been published in VoiceCatcherr.k.v.r.y., Hippocampus Magazine, and the anthology Celebrating Animal Rescue. She was a 2015 finalist for the Victoria A. Hudson Prize.

Ali McCart Shaw

Ali’s Services

developmental editing
line editing
audiobook production


For editing: nonfiction, memoir, short narrative nonfiction
young adult fiction and nonfiction
design-heavy materials such as calendars
For audibooks: all genres