Ali Shaw

Founder, Executive Editor, Audiobook Producer

Ali (McCart) Shaw (she/her) thinks her love for the written word might have something to do with the pungent odor of ink from her parents’ printing press, which permeated her senses before she even knew how to read. She has a bachelor’s degree in English from Willamette University and a master’s degree in book publishing from Portland State University, where she now teaches Entrepreneurship in Publishing. She also spent two years as a bookseller and sometimes still itches to create front-of-store displays.

Ali founded Indigo in 2006 and has edited a diverse range of nonfiction authors from Ram Dass to Rodney King, from Chade-Meng Tan to Kim Barnouin, and many emerging writers. She began editing audiobooks in 2018 and launched audiobook production as an Indigo service in 2020.

Ali also helps coordinate the Pacific Northwest Booksellers Association trade show and has been a judge for several literary contests. Her book, Write Book (Check). Now What?, came out in 2021, and her short creative nonfiction has been published in Cirque, VoiceCatcher, r.k.v.r.y., and Hippocampus Magazine, among others. She was a 2015 finalist for the Victoria A. Hudson Prize.

Ali McCart Shaw

“Thank you for all of your hard work and constructive help to give this manuscript organization and clarification! I stand in awe of your talents.”

—Tami Asars, Fall Color Hikes: Washington (Mountaineers Books, 2022)

“The changes you made sound great!  All the [splicing] was perfect. I appreciate you taking the time to maintain the integrity of each word and sentence in the book.”

—Melissa Olson, Broken Girl Fly audiobook