by Nicki Yowell | Oct 5, 2018 | Marketing, Publishing, Tips, Writing
by Kristen Hall-Geisler Authors of nonfiction books, especially how-to and self-help books, have a special kind of burden to bear. Not only do you have to come up with a title that conveys the content and spirit of your book—every author in every genre has to do...
by Ali Shaw | Aug 3, 2018 | Marketing, Publishing, Tips
by Susan DeFreitas For many debut authors, so much work goes into writing their book—and, for self-publishing authors, editing, designing, producing, and distributing it—that marketing is an afterthought. But in a world where well over a million new books are...
by Ali Shaw | Jun 1, 2018 | Publishing, Tips
by Vinnie Kinsella Preparing to put your writing out for the world to judge can be scary. When you’re self-publishing, that fear can be intensified because every decision about the book is a reflection of your tastes. This fear can begin manifesting in your...
by Ali Shaw | May 3, 2018 | Marketing, Publishing, Tips
by Ali Shaw, Executive Editor Sometimes, despite all the best planning, something goes sideways at a book event. And sometimes, that something is missing books. But that doesn’t have to mean an unsuccessful event! In truth, this hiccup probably happens more in the...
by Ali Shaw | Oct 1, 2015 | Memoir, Publishing
by Kristen Hall-Geisler, Indigo collaborative editor and writing coach, freelance journalist Many of the readers of Indigo’s monthly newsletter (as well as the author of this article) have gotten help with the publishing process from our own Vinnie Kinsella. Now he’s...
by Ali Shaw | Aug 1, 2015 | Design, Publishing, Tips
by Vinnie Kinsella, book designer and publications consultant As a book designer, I love bringing a manuscript to life in book form. If you’re an author, you are probably aware that the look of the product changes a lot between the proofread Word document and the...
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