by Nicki Yowell | Dec 4, 2024 | Marketing, Publishing, Tips
by Ali Shaw, Executive Editor What can I do to market my upcoming book? I receive this question a lot. Book marketing can have countless approaches, and I think the idea of reaching out to a dedicated book publicity firm—knowing that they often charge in the realm of...
by Nicki Yowell | May 2, 2024 | Marketing, Publishing, Tips
By Ali Shaw, Executive Editor In publishing, we talk about book proposals. These are typically for nonfiction books and are basically project proposals that we write in order to pitch the idea to agents and publishers. They help the publishers evaluate the book idea,...
by Nicki Yowell | Feb 1, 2024 | Book Design, Marketing, Publishing
by Jenny Kimura, Collaborative Designer Everyone knows that to market your book right, you need just the right front cover image. You might spend hours with your designer going back and forth on the fonts, colors, imagery, and placement. You might want to add a...
by Nicki Yowell | Jan 3, 2024 | Marketing, Publishing, Tips
by Erin Hall, Author Newsletter Marketing Specialist If one of your 2024 writer goals is to grow your readership or expand your marketing reach, consider the almighty email newsletter. Author newsletters are a tried-and-true way to build and maintain a community and...
by Nicki Yowell | Oct 2, 2023 | Marketing, Tips, Writing
By Ali Shaw, Executive Editor I often talk with aspiring authors whose main vision is to get the book out. And with the magic of seeing their name on the cover and holding that long-awaited volume in their hands, who can blame them? And, I add, don’t you as an author...
by Nicki Yowell | Mar 30, 2023 | Marketing, Tips, Writing
Guest Post by Author Melissa Hart I recently had the opportunity to have author Melissa Hart as a guest speaker in my Entrepreneurship in Publishing class in PSU. She has some incredible advice for practicing literary citizenship—things anyone can do, whether...
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