by Nicki Yowell | Oct 5, 2018 | Marketing, Publishing, Tips, Writing
by Kristen Hall-Geisler Authors of nonfiction books, especially how-to and self-help books, have a special kind of burden to bear. Not only do you have to come up with a title that conveys the content and spirit of your book—every author in every genre has to do...
by Ali Shaw | Sep 7, 2018 | Marketing, Writing
by Katey Schultz, Guest Contributor, Literary Stewardship Any writer who wants to grow an audience or build her online presence should start by studying sustainable and authentic marketing practices. As writers, conversations are the foundation of genuinely building...
by Ali Shaw | Aug 3, 2018 | Marketing, Publishing, Tips
by Susan DeFreitas For many debut authors, so much work goes into writing their book—and, for self-publishing authors, editing, designing, producing, and distributing it—that marketing is an afterthought. But in a world where well over a million new books are...
by Ali Shaw | May 3, 2018 | Marketing, Publishing, Tips
by Ali Shaw, Executive Editor Sometimes, despite all the best planning, something goes sideways at a book event. And sometimes, that something is missing books. But that doesn’t have to mean an unsuccessful event! In truth, this hiccup probably happens more in the...
by Nicki Yowell | May 1, 2014 | Marketing, Publishing
by Jonathon Burgess They say it takes a village to raise a child. I don’t know about that, but I can say that self-publishing your novel is a mountain of work. As if writing the thing wasn’t hard enough, now you’ve also got to worry about print runs,...
by Nicki Yowell | Feb 1, 2014 | Marketing, Publishing
by Melissa Eskue Ousley Whether you are publishing independently, working with a small publisher, or one of those rare authors contracted with a rock star publishing house, you will have to participate in promoting your book. Hosting an online contest and giving a...
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