by Ali Shaw | Sep 7, 2018 | Marketing, Writing
by Katey Schultz, Guest Contributor, Literary Stewardship Any writer who wants to grow an audience or build her online presence should start by studying sustainable and authentic marketing practices. As writers, conversations are the foundation of genuinely building...
by Ali Shaw | Aug 3, 2018 | Marketing, Publishing, Tips
by Susan DeFreitas For many debut authors, so much work goes into writing their book—and, for self-publishing authors, editing, designing, producing, and distributing it—that marketing is an afterthought. But in a world where well over a million new books are...
by Ali Shaw | May 3, 2018 | Marketing, Publishing, Tips
by Ali Shaw, Executive Editor Sometimes, despite all the best planning, something goes sideways at a book event. And sometimes, that something is missing books. But that doesn’t have to mean an unsuccessful event! In truth, this hiccup probably happens more in the...
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