Articles
Every month, we send a newsletter to our community featuring upcoming events as well as an article by one of our knowledgeable team members. This page chronicles the articles, but be sure to sign up for the newsletter to get them in your inbox and to be updated about events.
6 Ways to Shop Book Smart This Holiday Season
Happy Holidays from Indigo! We wish you and your loved ones peace, comfort, good food, stability, and lots of great books. If it’s on your holiday list to support your loved ones’ pursuit of the perfectly filled bookshelf, then we’re right there with you! Here are...
read moreThe Steps to Indie Book Publishing
by Ali Shaw “I have a completed manuscript. Now what?” It’s a common occurrence for authors to come to us knowing they want to publish themselves and knowing they want help to do it well, but they feel unsure of the steps that go into self-publishing at a professional...
read moreWriting for Eyeballs and Algorithms: How to Create Titles and Subtitles That Work for Humans and SEO
by Kristen Hall-Geisler Authors of nonfiction books, especially how-to and self-help books, have a special kind of burden to bear. Not only do you have to come up with a title that conveys the content and spirit of your book—every author in every genre has to do...
read more3 Ways to Genuinely Engage Online
Any writer who wants to grow an audience or build her online presence should start by studying sustainable and authentic marketing practices.
read more3 Tips to Get Yourself into the Marketing Mindset
by Susan DeFreitas For many debut authors, so much work goes into writing their book—and, for self-publishing authors, editing, designing, producing, and distributing it—that marketing is an afterthought. But in a world where well over a million new books are...
read moreTrack Changes Tutorial
Through being an editor for more than twelve years, Laura Garwood has learned most of Microsoft Word the hard way. She is therefore quite good at helping with problems and mistakes without judgment.
read moreIs Fear Sabotaging Your Self-Published Book?
by Vinnie Kinsella Preparing to put your writing out for the world to judge can be scary. When you’re self-publishing, that fear can be intensified because every decision about the book is a reflection of your tastes. This fear can begin manifesting in your...
read moreAlways Be Prepared
by Ali Shaw, Executive Editor Sometimes, despite all the best planning, something goes sideways at a book event. And sometimes, that something is missing books. But that doesn’t have to mean an unsuccessful event! In truth, this hiccup probably happens more in the...
read moreConference Survival Tips
by Olivia M. Croom I love conferences. I have friends I only see at particular conferences, and every year I learn something new about book publishing after attending the Association of Writers & Writing Programs (AWP) conference. #AWP19 in Portland, Oregon, will be...
read more3 Tips for Book Publicity
by Susan DeFreitas, Collaborative Editor and Marketing Strategist The process of publishing independently is often the end of a long road for you as the author, one that may include years of writing, rewriting, revising, and polishing—not to mention the complex...
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